The esports venture of the Wilf household, owners of the Vikings, is expanding again and getting a new name.

The company, which had been called Wise Ventures Esports, is being rebranded as Version1, a name the Eagan-based company utilizes with its team in the Rocket League Championship Series.

It is also starting a third esports team to take part in the inaugural season of the Valorant Champions Tour, a league for groups that will contend in the multiplayer shooting game produced by Riot Games.

Los Angeles-based Riot Games is likewise referred to as maker of an esports staple: League of Legends.

“With Riot Games at the helm, we’re positive Valorant will prosper as an esport just as League of Legends has more than the past numerous years,” Jonathan Wilf, president of Version1, said in a declaration.

The business introduced its first string, Minnesota Røkkr, in the fall of 2019 to sign up with a league playing Call of Responsibility, another shooter game. Last summer season, it included the group playing Rocket League, a family-friendly video game in which automobiles play soccer in gravity-defying design.

Later this week, all 3 of the business’s teams will be contending as the seasons of their particular leagues overlap for the very first time.

Minnesota Røkkr, which has a logo design and colors comparable to the Vikings NFL group, will keep its name. Future groups developed by the company will take the Version1 name.

“The timing is right to align our organizational initiatives under the Version1 brand name. With 3 competitive esports groups and strategies ahead for ongoing development and diversification of our content, we’ve reached an essential turning point,” Brett Diamond, chief running officer of Version1, stated in a statement.

The Wilf family, which made its fortune in business realty on the East Coast, co-owns Version1 with Gary Vaynerchuk, a New york city marketing executive and investors with endeavors in media and technology.

With the rebrand to Version1, the business is also updating the address of its corporate site to version1.gg. The “gg” domain is used by main companies in the video games market.

With the addition of the Valorant team, the Version1 personnel now consists of 20 people that support 12 gamers and four coaches for its 3 teams.

Competitive video gaming or esports is a growing multibillion-dollar industry that has created numerous leagues and teams in a range of different games. Like its conventional sports equivalents, the leagues and teams draw in profits from sponsors and viewers both online and at in-person competitions.

The Twin Cities is also house to an esports group owned by the Minnesota Timberwolves, which won its NBA2K league in 2019, and to Alpine Esports, which owns a Rocket League team that reached the playoffs in its first season last summer.