Volvic and BIG Extend Esports Collaboration After Eight Months
German esports organization Berlin International Video gaming (BIG) revealed that it has actually extended its partnership with Danone Group’s French mineral water brand Volvic. The two brands at first began interacting in June last year. While BIG did not divulge the monetary details of the collaboration, the organization informed The Esports Observer that the partnership is prepared for a multi-year duration and will be a mid-six-figure offer in the long term when the collaboration was first announced.
As part of the collaboration, Volvic’s brand name is represented by BIG’s League of Legends team, its Trackmania racing driver Dennis “Massa” Lotze, and StarCraft II player Tobias “ShoWTimE” Sieber. Furthermore, Volvic supplies the company’s training location and created instructional content formats with BIG.