Vodafone Giants CEO on Acquisitions, Investments, and the Necessity of ‘International Returns’
Spanish esports company Vodafone Giants made a series of statements in the last 2 months that are opening it as much as expand its operations worldwide. Following the acquisition of X6tence by its moms and dad company Giants Gaming Esports and closing a round of investments in Might, it revealed that Red Bull joined Nike and other brand names as a team sponsor.
” We have actually been leading the Spanish market for a long time. We have actually considered it needed to expand our brand to other markets and particularly to games in which we can attain worldwide returns, like for instance Rainbow 6 with our Group in Apac Pro league under Giants, and in CS: GO with our brand-new Danish lineup for X6tence. We are also looking really carefully at everything that happens in Latin America, which due to the proximity of our language is among our medium-term targets,” Giants Video Gaming Esports CEO José Ramón Díaz informed The Esports Observer.
The international motion came soon after the conclusion of the investment round, in which the Sánchez Cózar Group assigned EUR3M ($ 3.3 M USD) to Vodafone Giants. It was the largest fundraising in esports in the country and keeps the Giants as a company still with 100% Spanish capital. In addition to enhancing the company’s internationalization, the resource will likewise be used for the development of new products and the building and construction of headquarters in Malaga.
Soon after, Vodafone Giants revealed Red Bull as a new sponsor. The arrangement stands for one year and the energy beverage brand will appear on Giants’ socials media and its various broadcast channels. According to the announcement, the agreement also specifies that Red Bull will provide the company with all its understanding in competitors and preparation for elite sport.
Díaz said that this agreement is “one more step in the development of our brand name” and “validates the health of our company and the Spanish ecosystem.” Red Bull Spain stated at the time the offer was revealed that it “assures the company’s dedication to the esports sector,” and predicts that esports is “a market specific niche that will grow drastically in the upcoming years.”
Red Bull signs up with Nike and ChupaChups as one of the main sponsors of Vodafone Giants, which is likewise supported by other brand names like Ozone, Diesel, and even the city of Malaga. Although the agreement with Red Bull is just one-year-long, the company mentions it works together with the brands to construct a long-term relationship, and the “sponsor renewal rate is close to 100%.”.