As always, we’ve assembled the greatest and best stories from the past week so you can stay abreast of the industry’s greatest happenings. This week in esports saw Kappa partner with MAD Lions, KitKat create 2 deals, Levi’s go into esports, Puma sponsor Gen.G, and Samsung get in an offer with LCS.

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MAD Lions gears up with Kappa collaboration

Spanish brand MAD Lions, owned and run by OverActive Media, entered a collaboration with Italian sportswear brand Kappa.

The offer will see MAD Lions’ groups in League of Legends’ LEC and Superliga Orange, as well as Counter-Strike: Global Offensive’s Flashpoint, wear Kappa apparel.

BLAST Bounty Hunt, the inaugural Dota 2 event from competition organiser BLAST, got sponsorship from Nestlé brand KitKat.

The offer will provide the treat brand name with branding and activation chances during the competition, which began on June 9th.

Riot Games maintained Nestlé brand KitKat as a partner of its European league, LEC, for the upcoming Summer season Split.

The Nestlé brand will continue to function throughout breaks and stops briefly in LEC’s broadcast, however it will also be marketed through the newly-announced in-game banners.

Read the full post here.

Prime League gets stylish with Levi’s collaboration

DACH region League of Legends competition Prime League established a collaboration with American clothing business Levi’s.

The clothing business has actually introduced the “Esports Collective supported by Levi’s” in an effort to bring the community together and “offer them a voice.” The nature of the collaboration will primarily comprise of digital activations, though a release specifies that more details will come at a later date on this front.

Read the complete article here.

Gen.G Esports develops partnership with Puma

International organisation Gen.G Esports developed a collaboration with German athletic clothes brand name Puma.

The deal will see Gen.G Esports and Puma deal with “new [merchandise], partnerships, and experiences.” It’s stated that all of the organisation’s players and content creators will receive Puma merchandise, though specific regards to the collaboration – in terms of financials and its period – have not been divulged at the time of writing.

Riot Games generated South Korean multinational corporation Samsung as a partner of the LCS for its Summer Season Split.

The deal will see all LCS gamers utilize computer systems that are powered by Samsung solid-state drives. The partnership will likewise be activated through the “Samsung SSD Fast 5” sector, a new addition to the LCS broadcast that “tracks week-to-week how quickly players reach key turning points in each position.”