The LEC Broke Viewership Records Thanks To The Return Of Super Weeks
For the very first time because 2014, incredibly weeks, which include more matches than normal, went back to the LEC League of Legends competition broadcast, and several viewership records were broken as an outcome.
The very first incredibly week of the LEC 2020 season took place during week among the Summer season Split, with 15 League of Legends matches being played throughout 3 days to kick off the split. As competitors returned from the mid-season break the action was extreme, and there were some massive games played.
The buzz from all the action and the additional matches led to a peak viewership of 479,784, the greatest ever for European League of Legends. And a mammoth 13,454,941 hours of material were watches across the weekend.
” We revived Superweeks for the Summertime Split as a way to create more versatility in our scheduling throughout the very unsure times we have actually unexpectedly found ourselves in – and we couldn’t be happier to see how our fans embraced them,” said Alban Dechellote, Head of Collaborations and Company Development at Riot Games Europe. “Not only have we seen an astonishing 13 million hours of content being enjoyed during the very first week – we have actually likewise shattered another peak viewership record. At near to 480,000 simultaneous viewers, this is the largest number of fans that have actually ever seen the LEC throughout the routine season in Europe. LEC viewership continues to flourish this season and we have our fans, material group, partners, and gamers to thank for this accomplishment. As we look forward to the 2nd half of the Summer Season, we plan to bring our fans more interesting competitors and fresh material to keep them entertained and coming back to the Rift every week.”
But the increased viewership isn’t all down to the incredibly week, as the typical minute audience for the whole split so far is currently up 81% compared to the 2019 Summer Split.
Even the material created around the league is doing massive numbers, with the LEC video for Diplo’s “On My Mind” gaining over 1,102,300 views throughout Twitter, Youtube, and Instagram, and the Summer season Discount video reaching 1,099,800 views.
The action in the LEC has been extraordinary up until now in the Summer season Split. Huge names such as G2 Esports, Fnatic and Origen have actually struggled, providing teams such as Mad Lions and Rouge a chance to reveal how excellent they can be. Mad Lions and Rouge top the league with 7-2 records, while the most effective group in European League of Legends history, Fnatic sit in joint fifth place.
As we head into the 2nd half of the Summertime Split only three losses separate the nine top groups, with 5 of them sitting on a 4-5 record. There is no doubt that the race for playoffs over the next couple of weeks will be amusing, and it would not be a surprise to see those viewership numbers broken again.