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The advertising campaign for Xbox Series X|S began with everything and although the concept of Microsoft’s games department is for everyone to play, in some markets the reality that the brand name’s presents reach individuals who are well-known, but not necessarily pertain to video games or consoles. Although this method had actually not caused problems, it recently dealt with the peculiarity southern Korean market.

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This banner didn’t like the gift Xbox sent him

The new stage of Xbox has actually been marked by a brand-new technique to reach essential markets in Asia, starting with South Korea and Japan. When it comes to the first country, it is understood that video gaming on PC and smart phones has the domain, so more than in the first instance, Xbox seeks to enhance its existence there with Video game Pass and Project xCloud, even the first commercial has the League of Legends star Faker.

Well, continuing with its promotional project and its objective to bring video gaming to everyone, Xbox decided to send a present to a Korean streamer: a Jenga unique edition of Xbox Series X. As we notified you, this edition of the skill video game was released for celebrate the launching of the brand-new generation of the brand name therefore far it is not for sale, so it is an unique item. Nevertheless, for the streamer who got the gift, it did not suggest anything due to the fact that throughout its transmission he provided the gift and irritated he pointed out if it was the best Xbox could do and even believed it was a joke. The streamer, upset and enraged, decided to toss the Jenga in complete transmission.

Although the banner’s action was criticized, Korean media and players did the same with Xbox, noting that he sent a present to a banner that truly has nothing to do with the computer game scene, given that his channel and broadcasts are dedicated to the cooks and occasionally plays Wow, but only as a diversion and without being connected to the PC game.

Therefore, the effort by Microsoft’s games division has actually run into a peculiarity in South Korea and it seems that there is a great deal of work to be done if it seeks to win over that audience.

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