SteelSeries today begins a year-long event of its 20th anniversary as a company and leader in gaming and esports peripherals.

SteelSeries today starts a year-long celebration of its 20th anniversary as a company and leader in video gaming and esports peripherals.

For 20 years, SteelSeries has actually been a driving force of esports and professional video gaming. From sponsoring the first professional teams, to producing products particularly for pros, to turning exceptional gamers into worldwide superstars, SteelSeries has actually been growing the industry and helping gamers find splendor by developing the items that make video gaming more competitive and more enjoyable.

Altering the video game because 2001

SteelSeries was originally formed in Denmark in 2001 to meet the surface area needs of hardcore players by introducing an innovative brand-new anti-dust glass mousepad; the Icemat.

At the time, company creator Jacob Wolff-Petersen was simply another Counter-Strike player in Copenhagen at the time, using the standard dust-magnet mousepad that made it difficult to objective. However unlike other players, he introduced the world’s first glass mousepad built for FPS players, a perfect anti-dust surface area that rewarded precision.

Because that original innovation, SteelSeries has actually produced the very first mechanical gaming keyboard, the very first over-the-ear gaming headsets, retractable headset microphones, the first World of Warcraft MMO mouse, and limitless other innovations.

2001: First video gaming mousepad

2002: First brand name to collaborate with esports players

2008: First online software application solution for video gaming peripherals

Said SteelSeries CEO Ehtisham Rabbani, “The first twenty years of SteelSeries have actually been marked by development, countless firsts, and real collaboration with pros. Together, we’ve constructed an international esports scene and sustained its meteoric rise. And we are hard at work forging the next frontier of gaming achievement with item and software innovations that will continue to be industry-defining in the years to come. At SteelSeries, we understand that every player can feel like a star and push gaming further than anybody dreamed.”

With over 40 patents in their first twenty years, SteelSeries balances professional-grade quality and sturdiness with an unyielding pursuit of easy, contemporary design. “The mission of the business has actually been the same since its beginning – to produce gear that accommodates the most demanding customer group worldwide – players. That mission was articulated in an early campaign slogan: ‘Winning Is Whatever’ which is, and constantly has actually been a core value of the company.” said Jacob Wolff-Petersen.

The initial esports brand

Whether it’s the SteelSeries-backed group OG being the first to win back-to-back Dota 2 International Championships, or providing every player the tools to step up their game, esports is at the heart of whatever at the business.

SteelSeries’ professional team relationships are more than sponsorships, they are partnerships. From ideation and design, to testing and recognition, esports experts are not only stakeholders of SteelSeries, they are collaborators and co-creators, together producing the world’s best gaming peripheral products.

By 2006, SteelSeries gear was used by seven of the leading 10 FPS esports groups in the world.

Today, pros have actually won more money with SteelSeries than any other brand.

Axcel fuels future development

In July, 2019, Nordic personal equity company Axcel purchased a bulk stake in SteelSeries. In the brief 18 months given that, SteelSeries has actually ended up being the # 1 premium gaming audio brand name worldwide and has actually exceeded a crucial turning point, accomplishing over 2B DKK ($ 330M) in revenue. The firm likewise guided SteelSeries in its acquisition of U.S.-based KontrolFreek, a leader in premium console devices, and French-based 3D audio gaming pioneer A-Volute whose Nahimic audio engineering technology can be discovered in some of the biggest names in video gaming products including MSI and Lenovo.

Celebrating twenty years of glory

In celebration of their 20th anniversary, SteelSeries has actually released 6 short animated movies produced by their in-house creative group about the development of their innovation and commitment to pushing the boundaries in gaming. Enjoy the movies at steelseries.com/glory.

Join SteelSeries at twitch.tv/ steelseries on February 4 at 2PM ET for an AMA with Chief Technical Officer Tino Soelberg where he’ll analyze the technology of early video gaming peripherals (and attempt to stream like its 2001) while demonstrating the evolution of SteelSeries’ innovative products.

Lastly, to commemorate their esports legacy, SteelSeries will host their inaugural online tournament, the Peak Masters from February 13-28. This brand-new Valorant invitational series pits professional teams from worldwide versus each other in a battle for splendor. Information at twitch.tv/ steelseries.

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Image and video credits: Thanks to SteelSeries