SIG Teams Up with Dignitas In First-Of-Its-Kind Esports Sponsorship
PHILADELPHIA, June 8, 2020/ PRNewswire/– Dignitas, the esports vertical of New Meta Home Entertainment Inc. (NME), revealed today that Susquehanna International Group, LLP (SIG), among the largest proprietary trading firms in the world, has actually been named an Official Group Sponsor and the Exclusive Group Partner in the International Quantitative Trading Company and Trading Innovation sponsorship category. Susquehanna Private Equity Investments, LLLP, a member of SIG, is a financier in NME. This sponsorship expands SIG’s collaboration with Dignitas.
The multi-year agreement will offer SIG with distinct direct exposure to esports through Dignitas’ groups that complete worldwide’s most popular video games, consisting of League of Legends, Counter Strike: Global Offensive, Rocket League, VALORANT, and Clash Royale. The first-of-its-kind sponsorship will likewise link SIG with Dignitas’ fanbase. As part of the offer, SIG will become the presenting sponsor for a variety of digital and physical activations, consisting of Dignitas’ new social networks content series “Predict the Draft presented by SIG.” As part of this activation, Dignitas’ League of Legends fanbase will be motivated to send their predictions for Dignitas’ champion draft prior to League of Legends Champion Series matches and win rewards for their proficiency.
” Video gaming is such a core component of SIG’s work culture, with continuous gaming-focused occasions that cultivate the business’s competitive spirit,” stated Dignitas CEO Michael Prindiville. “Integrating this enthusiasm with Dignitas’ community of casual viewers and esports armchair experts to engage on video game theory, champ drafting, map choice and method, is genuinely a ground-breaking sponsorship. We are happy to align with a sponsor who strongly values immersing themselves with the brightest minds in esports and gaming.”
” We are enjoyed broaden our presence in the esports neighborhood by sponsoring Dignitas, among the most competitive franchises in expert esports,” stated Jeff Yass, founder of SIG. “Video gaming is at the core of our approach at SIG and this sponsorship complements the culture of competition and gaming at SIG. Esports is a quickly evolving industry and through this sponsorship we will offer Dignitas with the resources needed to support its next stage of growth.”
To support SIG’s enthusiastic gaming culture, Dignitas will create special experiences for staff members to engage with Dignitas’ esports professional athletes. Dignitas will work with SIG to host interactive video gaming experiences for SIG staff members such as meet and greets and chances to bet Dignitas pros.
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