Riot Games reveals numerous collaborations for VALORANT Champions Tour
RELATED: LetsPlay.Live partners with Riot Games to relay OCE VALORANT competitive season
German production company Freaks 4U Video gaming has joined forces with Riot to organise and transmit the 2021 VALORANT competitive season in Europe, the Commonwealth of Independent States (CIS), and Turkey. The collaboration between Freaks 4U Video gaming and Riot builds on an existing League of Legends collaboration in the German-speaking market.
Home entertainment company SPORTFIVE complements the collaboration as a thorough marketing partner for the Challengers, Opposition Finals, and Last Possibility Qualifiers phases of the VALORANT Champions Tour in the aforementioned regions.
Daniel Ringland, Head of VALORANT Esports for Europe and MENA at Riot Games, spoke on the collaboration in a release: “We could not be more excited to release our partnership with Freaks 4U Video Gaming and SPORTFIVE to bring the future of VALORANT esports to Europe, Turkey and the CIS. Both companies bring a wealth of experience, knowledge, and enthusiasm to the table and I’m positive that together we will build something fans love.”
As well as producing the main broadcasts in each area, Freaks 4U Gaming will likewise localise broadcasts in German and French.
Thomas Ottl, Executive Director Global Esports at SPORTFIVE, added: “Being responsible for the marketing mandate for one of the most popular esports titles of the upcoming years is a remarkable pleasure for us. With our competence and our international sales force, we’re thrilled to open up a special opportunity for brand names to become a top-tier partner. Furthermore, to enlarge our portfolio within our collaboration with Freaks 4U Gaming and Riot Games makes us fired up and is an excellent next action in our relationship.”
Riot Games also revealed today it has actually partnered with ProGaming Italia for the promo of VALORANT in Italy, that includes exclusive Italian-language production rights of all international competitors.
Broadcasts in Italy will cover all 3 levels of the VALORANT Champions Tour– Challengers, Masters, and Champions.
ProGaming Italia has also gotten in a strategic collaboration with Freaks 4U Video Gaming. The two business will develop Agent’s Variety, a brand-new VALORANT platform for Italian players and fans, which is set to launch in March. Agent’s Variety will contain news and special material, according to a release.
“We are proud to have discovered in ProGaming Italia and Freaks 4U the two basic partners … capable of bringing the power of VALORANT esports to Italian players in their own language, and we are particular that the end product will surpass everyone’s expectations,” stated Carlo Barone, Brand Name Supervisor Italia at Riot Games.
2021 VALORANT Champions Tour began earlier this month in Europe with the first of 3 Challenger tournaments in Stage 01, followed by the first of three Opposition tournaments in the CIS and Turkey last weekend.
The Champions Trip starts with the Challengers phase. From there, effective groups advance to the VALORANT Masters stage, with occasions happening in March, June, and September. Effective teams will then advance to the Champions stage in December.