Pocket Aces’ Loco, Fnatic enter into long-lasting, multi-pronged
NEW DELHI: Leading live game streaming app- Loco announced a long-lasting collaboration with worldwide esports organisation, Fnatic, in a first-of-its-kind collaboration for the Indian video gaming ecosystem.
Fnatic is one of the world’s preeminent esports organisations and has an incomparable decade-long legacy in a variety of games like League of Legends, Counter-Strike, Dota 2, and more. The company is now pioneering the PUBG Mobile esports area with its squad-based out of India.
As part of the partnership, Loco will onboard Fnatic India’s entire roster onto the app (that include some of India’s leading banners and players) who will transmit unique content on Loco.
Loco and Fnatic will likewise co-create special esports content together. This includes numerous competitions and non-fiction shows. The 2 business believe that esports content remains in a nascent phase and the coming together of 2 organisations with a strong content pedigree will provide unparalleled entertainment to gaming fans in India.
Pocket Aces founders Anirudh Pandita and Ashwin Suresh stated, “Fnatic and Pocket Aces share a typical vision of building a sustainable esports ecosystem in India. We wish to offer Indian esports and video gaming fans, first-rate video gaming entertainment throughout formats and this collaboration will guarantee that this shared vision is understood soon. Fnatic has made a strong dedication to Indian video gaming and as the home of Indian video gaming, we are delighted to welcome them!”
Fnatic lead India Nimish Raut said, “At Fnatic, we are committed to amusing our fans through material and brand-new formats of gaming. We believe that esports has the potential to be the top form of home entertainment in this country and these shared thoughts make Pocket Aces and Loco the ideal partner as we look for to level-up the content play in India. As a leader in the digital content space, Pocket Aces has a history of building entertainment channels from scratch and dealing with among the finest talents. We are enjoyed be dealing with Loco to build the future of esports and home entertainment together.”
In the last few months, Loco has actually seen a rise in streamer signups which has been ~ 50x more than expected. Just recently, Loco also hosted an exclusive collaboration with another esports giant – Skyesports for a ‘Grandslam Competition’ across five video game titles. The association between Fnatic and Loco began early April this year, for a PUBG Mobile charity competition called #GamingForGood that saw an overall viewership of 5.8 million.