Loco, India’s leading live game streaming, and esports platform, announces its partnership with the worldwide leader in gaming and PC accessories, Logitech G. The collaboration marks a new turning point in the previous’s mission to provide unparalleled home entertainment to the strong PC video gaming environment in India. With a vision to reach out to the PC gaming community which is anticipated to be valued at $36.9 billion, both brands who are leaders in their respective industries, have actually collaborated to host one of India’s largest PC gaming tournaments. The competition will see proficient PC gamers competing across 4 of the most popular and interesting PC games – Valorant, CS: GO, Rainbow 6 Siege, and DOTA2.

This industry-revolutionizing association will help create a special worth proposal for both the brands, showcasing Logitech G’s gaming peripherals/ gear/ devices, as premium items along with Loco hosting an undoubted smooth streaming experience for gamers and viewers throughout the globe. The five-month-long tournament that kick begun in September ’20 received a resounding action, with over 96 video gaming teams including A-lister groups and pro players competing for top honors. Live-streamed on the Loco app, audiences can follow their preferred gamers, and see first-hand how Logitech G products can enhance their play, apart from discovering a new capability to better their game. More contributing to the enjoyment and splendour of the tournament, influencers such as AnkkitaC and Hydra Flick have actually likewise come on board as commentators.

Discussing the collaboration, Dhiraj Soni, Head of marketing and video gaming classification, Logitech India stated, “Logitech G has been constantly innovating for the dynamic and young neighborhood of gamers to have an immersive and smooth video gaming experience. We carry a legacy when it concerns gaming peripherals and we are delighted to partner with Loco to reach out to the gaming community through the esports competition.” He further included, “We have been contributing significantly towards developing a robust gaming community. We have a broad portfolio of products, allowing very first time gamers with G102 mouse and G213 keyboard, enhancing performance for gaming lovers with G502 mouse series and G733 cordless headsets, and appealing to professional gamers with the highly successful GProX headset.”

Speaking about the partnership, Anirudh Pandita Founder, Pocket Aces, said, “We are at a crucial inflection point for video gaming in India and we are thrilled to collaborate with Logitech, which has actually been at the leading edge of supporting the video gaming community in multiple nations. Working with a hardware giant like Logitech creates interesting possibilities for increasing penetration for PC video gaming in the country and supporting existing gamers in the classification. As the house of Indian gaming, Loco will continue to work towards supporting various classifications of gamers and supplying pathways for them to demonstrate their skill to the whole country.”

Being the early pioneers of the Indian game streaming and epsports broadcasting space, Loco has actually reinforced its position in the constantly growing video gaming ecosystem, which makes up over 300 million players and is estimated to be worth USD 1 billion by 2021. With market leading partners like Fnatic India, Red Bull, NBA 2K League, Loco aims to bring the innovative video gaming experience to the video gaming environment in the nation. Loco currently houses a few of India’s leading competitive gamers and banners such as Jonathan, Ghatak, IND Snax, and Xyaa, who, together with top teams like Fnatic, IND, 8bit, and Group Tamilas amongst others.