OG is bringing another esports veteran into the fold. JMR Luna has actually been named OG’s new CEO, the organization revealed today.

Luna has a background in filmmaking and formerly worked as the head of material and production at Evil Geniuses and vice president of material for Immortals after leaving Hollywood behind.

Following his time with Immortals, Luna left the scene to work in production once again, however his draw to esports never fully faded. Luna will now deal with Sébastien “Ceb” Debs, Johan “N0tail” Sundstein, COO Charlie Debs, and CRO Xavier Oswald as the organization aims to broaden its operations internationally and into other locations.

Although OG is a successful esports team, it’s stayed rather included compared to other “extremely brands.” Luna confirmed that the group will be browsing for external financing for the very first time soon and is seeking to do more than just compete.

” I believe I can assist to consolidate and grow the culture inside the business, and I believe my media and branding knowledge will enable us to do extremely interesting stuff,” Luna told Esports Expert. “I am not as ‘sports’ as other CEOs and I’m not as ‘esports’ as CEOs that used to be gamers. I’m a hybrid, and various completely. I hope that provides unique value to OG.”

Now more than ever, the team is eagerly anticipating brand-new challenges beyond the realm of Dota 2, where it’s discovered the most success.

OG formerly expanded into CS: GO at the end of 2019, which was the organization’s first expansion since signing Super Smash Bros. Melee gamer James “Swedish Pleasure” Liu in 2018.

” Completing and dealing with the tension that comes with running a business is an immense difficulty and something that Sébastien and me still attempt to stabilize after years of practice,” N0tail said. “Ever because JMR started dealing with us I have felt much more delight in my daily and I grow ever more specific that my dream for what OG can become are going to be real.”