In addition, the $600K USD League of Legends Mid-Season Cup (LPL vs LCK) concluded, with Chinese teams TOP Esports (TES) and FunPlus Phoenix (FPX) meeting in the grand last. TES won the tournament and took home $240K in cash prize, while FPX took $120K.

The LPL has actually rebranded with a new logo design. However, one of the league’s most renowned gamers will not be signing up with next season, or any other. Jian “Uzi” Zihao, the sixth-ever gamer of the LPL (LPL0006), has actually revealed his retirement, completing his journey as an expert League of Legends gamer on account of longstanding injuries and health concerns.

Zihao is among the most influential esports players in China. In regards to personal branding, he is the first esports player to partner with global sportswear brand name Nike, and is also the special esports partner of Chinese alcohol brand Harbin Brewery.

Among the other top stories: Newbee has hired counsel, who has actually sent a legal query for evidence of match-fixing; FunPlus Phoenix restored its collaboration with Chinese restaurant brand name Fish Cool; Bilibili Gaming partnered with South Korean style brand name Mild Monster; and esports company Royal Never Give-Up sued a former PUBG player, and is declaring ¥ 50M ($ 7M) in damages.

On Might 28, Chinese esports company Newbee revealed that the team was disappointed with the match-fixing judgment from the Chinese Dota 2 Association (CDA). Newbee thought that the actions of the CDA harmed its group reputation and brand. It has provided a legal demand to the CDA, asking the association to provide related evidence of match-fixing.

According to the statement, Newbee’s players were threatened during the investigation and pushed into implicating themselves in match-fixing accusations.

After Newbee’s announcement, the CDA rejected all allegations from the company. CDA has not supplied evidence openly however mentioned that the association has actually supplied its findings to Dota 2 Chinese supplier Perfect World, and developer Valve. As a result, CDA supported its judgment of May 15, which provided 5 Newbee Dota 2 players life-long restrictions, and got rid of Newbee as one of the charter member of the CDA.

This match-fixing incident came to light on Might 15. At the time of composing, both organizations verified that Newbee’s group manager Feng “Feng” Yiqin was associated with match-fixing. Questions still remain in the Chinese Dota 2 community whether the CDA deserved to ban an original member and its gamers completely.

The Esports Observer will continue to monitor this situation.

On June 2, Chinese esports organization FunPlus Phoenix (FPX) announced that it renewed its collaboration handle Chinese restaurant brand name Fish Cool with a five-year offer.

The Esports Observer reached out to Chun Li, the CEO of FPX, who offered the following:

” FPX is aiming to become a world-class esports organization,” stated Chun. “… the culinary culture is vital in [the] modern youth generation. The collaboration in between FPX and Fish Cool is likewise a perfect combination of online business [esports] and offline cooking business.”

In 2019, FPX won the League of Legends World Championship in Paris. The company likewise currently competes in League of Legends, Peacekeeper Elite, and Counter-Strike: Global Offensive. FPX is among 5 esports group brand names partnered with German car manufacturer BMW, and has continuous partnerships with OPPO, Bixin, Huya, Legion, and Oishi.

On June 2, Chinese esports company Bilibili Video gaming (BLG) revealed that it signed a non-endemic partnership handle South Korean fashion brand name Gentle Monster (GM).

A source near to BLG told The Esports Observer that the GM logo will be included on BLG’s group jersey. In addition, BLG players will wear GM’s clever glasses throughout the LPL Summer season Split event, along with sunglasses supplied by the company (sunglasses and wise glasses are the core products of GM).