My11Circle to be Lanka Premier League title sponsor
New Delhi, Nov 17 (SocialNews.XYZ) Indian fantasy sports platform, My11Circle, will be the title sponsor of Lanka Premier League (LPL) which starts on November 26.
The three-week competition will include five teams– Colombo, Kandy, Galle, Dambulla and Jaffna– and will play 23 matches in the T20 format in Hambantota, ending on December 16.
My11Circle is promoted by BCCI president Sourav Ganguly.
” We invite My11Circle on board as title sponsor for the Lanka Premier League 2020. Their desire to become the title sponsor of the league is a great testament to the brand name LPL,” Ravin Wickramaratne, the Sri Lanka Cricket (SLC) Vice-President and LPL Tournament Director, told the media.
LPL COO Mr. Sanjay Raina added: “With our association with My11Circle – the very first dream sports platform that enables a gamer to make a team and play straight with legendary cricketers, we will have the ability to take the league to millions of fans both on and off the platform. We are happy to welcome My11Circle as title sponsor of Lanka Premier League.”
LPL’s offer with My11Circle reflects the growing trend of dream sports platforms moving into cricket sponsorship.
The 2020 Indian Premier League too had a dream league platform as its title sponsor, with Dream11 taking over from Vivo after the latter took out. On Tuesday, BCCI confirmed that Mobile Premier League would be the official package sponsors of the Indian cricket team.