Mercedes-Benz South Africa (MBSA) and local electronic sports (e-sports) business ATK has announced the first-ever motorsport collaboration to include e-sports teams, occasions and gaming areas in the nation.

MBSA will be the first motorsport sponsor for a South African e-sports group, going into the arena as a sponsor for the ATK League of Legends and Sim Racing groups.

The local arm of the German vehicle maker will likewise be a main sponsor of the ATK Arena video gaming area in Cape Town.

MBSA will also signed up with ATK in hosting one of the most significant Sim Racing series in Southern Africa, entitled the Mercedes-Benz ATK Pro Series, released today.

The series invites leading sim racers from around the nation to battle for the title of South Africa’s finest sim racer.

The winner will get the chance to represent South Africa at the FIA Motorsport Games in October.

The Mercedes-Benz ATK Pro Series will welcome motorists to race in a series of GT3 vehicles, directed by a Mercedes-Benz GT4 pace vehicle.

ATK CEO Warren Barkhuizen says the collaboration in between MBSA and ATK represents a considerable turning point for the South African gaming community and e-sports in its totality.

” We could not have actually wished for a better partner to bring e-sports to a broader audience, whilst increasing the general profile of gaming in South Africa and beyond.

” Having actually started sponsored e-sports events such as ESL One since 2017, we are thrilled to reveal a three-year partnership with MBSA and will be happily bearing the three-pointed star alongside as primary sponsor for choose ATK e-sport teams, venues and occasions.”

MBSA states it acknowledges the potential of the e-sports market.

” We are pleased by the digital generation’s interest in expert video gaming and the new types of media consumption and interaction within the video gaming neighborhood,” states Mercedes-Benz Cars South Africa marketing director Selvin Govender.

” After a number of years of involvement in different e-sports efforts, we have actually now chosen to systematically take the next action.

” With this collaboration, Mercedes-Benz and ATK will push the boundaries in between the virtual and truth, showcasing the current in innovation in a bid to challenge the method we as soon as thought of performance and video gaming.”