It’s obvious that esports has become a massive industry in the last few years, and the competitive scene is still increasing. Every year sees a slew of esports tournaments worldwide that take pleasure in huge audiences, and offer huge prizes for gamers. There are tons of leagues for various video games, and gamers and groups can attain legendary status in their video gaming communities based upon their performance.

Numerous well-known regional esports groups come from ATK, a leading esports organisation in South Africa. The Cape Town-based organisation manages several leading ranking regional teams and is likewise accountable for the conception of the ATK Arena, a state-of-the-art-gaming area providing players with the finest in video gaming devices to turbo charge the method they play. ATK is now making gaming history by partnering with the South African arm of luxury motor business Mercedes-Benz.

This is the first time a motorsport company has actually ever combined up with an esports group in South Africa. In terms of the collaboration, Mercedes-Benz South Africa is sponsoring ATK’s League of Legends and Sim Racing teams, both of whom are wildly effective in their leagues. Further, together the pair will host the Mercedes-Benz ATK Pro Series, one of the largest Sim Racing series’ in the nation, which starts today, 12 February 2021. Top Sim racers from throughout the nation will duke it out against each other, with the ultimate victor scoring the opportunity to represent SA at the distinguished FIA Motorsport Games in October. The series will likewise offer its individuals the chance to race in a series of GT3 race automobiles.

“We could not have hoped for a much better partner to bring Esports to a wider audience whilst boosting the total profile of gaming in South Africa and beyond,” said Warren Barkhuizen, ATK’s CEO, when announcing the 3 year collaboration. He went on to declare that the organisation would proudly install Mercedes’ 3-point star along with their own logo design at their venues, events, and bedizening their uniforms.

“Mercedes-Benz and ATK will push the borders between virtual and reality showcasing the most current in innovation,” said Selvin Govender, Marketing Director for Mercedes-Benz South Africa. Govender recognizes the potential market Esports offers the business, and is as happy with the partnership as Barkhuizen is. “Mercedes-Benz and ATK will push the limits between virtual and truth showcasing the current in innovation,” he went on to state.