eSports media business Esports Magnate (ASX: ESH) has struck a strategic collaboration with NASDAQ-listed Super League Gaming (SLGG), a prominent competitive video gaming and eSports platform for “everyday gamers all over the world”.

The collaboration is expected to deliver a better competition experience for Mogul gamers and fans, while for brands, to deliver considerable gamer engagement and opportunities for material creation.

Soon after making the statement, Magnate also asked the ASX to pause trading in its shares, pending a further announcement, anticipated by the end of this week.

As the operator of a tournament and matchmaking platform, Mogul.gg, Magnate produces profits by partnering with brands and producing what it calls “distinct sponsorship-driven eSports experiences” for players.

According to SLGG, it has actually established and continues to advance its advanced live broadcast production capabilities to provide live streaming to the mass market, in addition to arranging competitive gaming occasions in which gamers compete from hundreds of various locations concurrently.

The function has been progressively popular because the emergence of COVID-19, offered social distancing requirements, but has likewise been growing organically prior to the worldwide pandemic.

The terms of the deal state that SLGG will use its in-house production studio, which can also operate as a remote operation including a virtual production control room accessible to multiple producers, technical directors and sound engineers.

Gamers will have the ability to live stream and record concurrently through a cloud-based facilities, with the video then being offered for circulation to numerous broadcasters – whether for viewing on audience platforms such as Twitch, YouTube and Facebook, or to be utilized as part of in-house productions.

SLGG has stated that its produced content has produced more than 1 billion audience impressions in the first half of 2020.

“We highly believe in making competitive video gaming and esports terrific entertainment for everyday players all over the world. Mogul shares our vision and their world-class competition platform is an excellent center for gamers and brands. Their reach into Asia and LATAM is also attractive to us so we’re thrilled to see where this partnership will go,” stated Super League Video gaming chairman, president and ceo, Ann Hand.

In addition to releasing a novel streaming capability, Mogul and SLGG will likewise release a new “electronic camera character” technology.

According to SLGG, it has actually gotten a Notification of Allowance from the US Patent and Hallmark Office (USPTO) for its camera character technology that produces a spectator view throughout multiplayer matches.

The feature works by virtual characters being positioned in a video game together with real players to imagine the action of the game from the perspective of the virtual player. The character’s movements are then triggered by expert system designed to follow the most intriguing and interesting action of each game.

Considering that this technology’s advancement to date, the new spectator view has been made use of by SLGG in live broadcast and spectating of competitive gameplay across multiple computer game titles, including League of Legends, PUBG Mobile, Clash Royale, CS: GO, Street Fighter V and Minecraft.

On the other hand, Mogul’s API combination and access to custom matchmaking for major titles are anticipated to deliver a first-rate experience for gamers with the spectating performance intended to allow Mogul to entrench its eSports market position even more through streaming technology.

“Esports is a fast-growing gateway in between brands and everyday players. We wish to scale a best-in-class and industry-leading proposal for brand names and rights holders and Super League Gaming brings extremely complementary innovation to our ambitions. This partnership was the perfect suitable for us and we can’t wait to start,” said Michael Rubinelli, chief executive officer of Magnate.