MAD Lions goes into collaboration with Kappa for “game day garments and merchandise”|Dot Esports
European esports company OverActive Media, which owns MAD Lions, officially collaborate with sportswear brand Kappa today.
Kappa has actually become “the special on-stage team set provider for all MAD Lions teams in Europe.” A line of clothing and devices featuring both brand names will be exposed tomorrow, June 10.
The collaboration will also involve content production, along with marketing and advertising efforts.
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“For this partnership, we will be devoting resources and believing to our street-style line called Authentic, and will be proud to dress the teams with the passion that is at the core of our service,” Kappa Sport Iberia CEO Philippe Sachet stated.
Kappa already went into esports previously this year with partnerships including the Dota 2 team of RNG and British company Diabolus.