MAD Lions and Imagin Partner for Spanish ERL Team
Spanish digital services platform imagin will partner with MAD Lions, focusing on the company’s team in the League of Legends Superliga Orange competition. The cooperation consists of co-creation of new products and hosting fan occasions, including the MAD Lions Affinity card and members program.
In addition, MAD Lions will inhabit an imaginCafé video gaming area in central Barcelona, serving as a training facility for the group when it checks out the city.
Financial terms were not divulged.