LPL Financial has “refreshed” its brand, placing itself as a firm that emphasizes to advisors that “your greatness is our goal.”

“By refreshing the LPL brand name, we are bringing our story up to date to demonstrate the unique worth we make every effort to bring to our advisors every day,” Heather Randolph Carter, LPL’s executive vice president and chief marketing and communication officer, stated in a release.

The brand-new visuals that are part of the revamp are consisted of on LPL’s websites and on social media channels, and are among the resources available to advisers.