In addition to offering a thorough take a look at how professional players plan, “Inside the Mind” will display LG’s gaming screens. Each episode of the four-part series focuses on a top-ranked professional gamer, consisting of Tarik “Tarik” Celik, Artour “Arteezy” Babaey, Ricki “HelloKittyRicki” Ortiz and Justin “FearItself” Kats.

LG’s sponsorship of a web video and livestreamed series showcasing professional players from Evil Geniuses intends to raise awareness for its line of gaming screens. Evil Geniuses was founded in 1999 and expenses itself as one of the “most recognizable brand names” in esports. The organization fields teams in popular video games like “Call of Duty” and “League of Legends” that have ended up being popular with online marketers seeking to connect the growing esports market.

The campaign targets customers who are more than likely to desire LG’s video gaming monitors during the vacation season. By running a series on YouTube and Twitch, LG can reach more youthful consumers just as they’re assembling their desire lists. Practically all U.S. customers ages 13 to 21 watch YouTube, while Twitch tends to interest a smaller sized sector of gaming enthusiasts, a study by scientist Morning Consult suggests. LG is most likely to get in touch with target audiences on the platforms than through other marketing channels.

By sponsoring series on YouTube and Twitch, LG can reach crucial audiences while controlling how its brand exists. Other online marketers have actually used a similar strategy to engage consumers with material that highlights their brands. Amongst the more recent examples, Chipotle Mexican Grill last month worked together with expert skateboarder Tony Hawk on a promotion for a new menu item while showcasing the Activision video game “Tony Hawk’s Pro Skater 1 and 2” in a livestream on Twitch. Burger chain Shake Shack in Might started streaming a cooking series on social networks to show people how to make its menu items while they were stuck at house during pandemic lockdowns.

Due to the fact that sales of video games and other electronics are highly seasonal, business like LG tend to be greatly promotional going into the vacation season. With Sony’s PlaySation and Microsoft’s Xbox set to release their very first new video gaming consoles in 7 years, the video game industry is most likely to see record sales this year. The worldwide games market will broaden 9.3% to $159.3 billion this year, per researcher Newzoo, which mentioned the release of new video gaming consoles as a significant contributor to sales. Sales of consoles are likely to lift need for supplementary equipment like gaming monitors made by LG.