Level Up Play One: Coping with the Online Transition of Esports
It’s hard to picture esports events not having sold-out arenas and roaring fans, however due to the global pandemic, online tournaments and streams are the only way to go. Secret figures of the Malaysian esports scene have come together throughout Level Up Play One to resolve this concern.
Moderated by Faraz Shababi, he is joined by a panel of esports specialists, Allan Phang, Regional Head of Marketing and PR for EVOS Esports, Chow Teck Munn, head of Yoodo, and Carlos Alimurung, the CEO of ONE Esports.
ONE Esports have moved live events to streaming occasions; it was a pretty simple transition for them. They are in the midst of the ONE Esports Dota 2 SEA League, with the qualifiers ending last weekend and playoffs occurring on July 18. Alimurung says it will be a premier online occasion and is going really well.
Phang kept in mind that the EVOS Esports groups are doing fantastic, and traffic throughout social platforms have actually broadened exceptionally.
Chow says that Yoodo’s user base has actually increased, which has actually encouraged their involvement in esports even more. Up until now, Yoodo has been pretty hectic and supplied much more connection for its users.
Alimurung included that the complete shift wasn’t easy, however it is significantly much easier for those in the esports industry to do so. ONE has actually seen that this is an opportunity and found that a great deal of people are returning to esports and due to the pandemic, in addition to newbies to the sport. The question, he stated, is how to make content to retain this increased audience base.
On managing to stay pertinent, Phang states that they pivoted their content, with a new comical mini-series on their YouTube channel. Providing more home entertainment worth for the fans is key for EVOS. In regards to the players, Phang notes that EVOS is still striving and training together every day.
Lastly, Chow points out that the increased audience and viewership is terrific online, however the on-ground engagements are gone and there are fewer activations that Yoodo can do.
Yoodo is working carefully with Moonton, with the brand name having more of an existence on streams, and they are thinking of new methods to convert this larger existence into a larger conversion rate for their platform.