Kia Motors Corporation has actually announced a multi-year naming sponsorship with DAMWON Gaming, set to begin this year.

Kia Motors Corporation has announced a multi-year identifying sponsorship with DAMWON Gaming, set to start this year. DAMWON Gaming, the winner of the 2020 League of Legends (LoL) World Championship, will play under the team name of DWG Kia. The naming sponsorship will see the introduction of new team logo designs and uniforms, and many marketing campaigns between DWG and the Kia brand.

” We will contribute to the revitalization of e-sports internationally and actively interact with fans through the calling sponsorship with DAMWON Gaming,” stated Hyugho Kwon, Head of Korea Organization Department at Kia Motors. “In particular, we are intending to promote the young and vibrant Kia brand to e-sports fans worldwide through this new partnership.”

Kia is already taken part in a number of marketing activities connected to e-sports. For example, Kia has been a main partner to the LoL European Championship (LEC) given that 2019 and has actually actively teamed up with Riot Games, who makes LoL.

As part of its LEC partner activity, Kia produced the hugely music video for the opening of the 2020 LEC season, which included Kia’s flagship zero-emission design Niro EV, and presented standings for the very best players and teams such as ‘Kia Gamer of the Game’, ‘Kia Split MVP’, and ‘Kia Team of the Season’. Kia has likewise launched promotional video with prestigious European LoL groups such as Fnatic and Rogue video gaming.

LoL is one of the world’s most popular online multi-player video games, enjoyed by more than 100 million people on a monthly basis, with 11 leagues keeping up great success each year.