As a result of the collaboration, Progressive has actually been called as the main insurance coverage sponsor of the organisation’s League of Legends Championship Series (LCS) group.

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According to the release, both entities will work together on a range of efforts, consisting of unique virtual video gaming events, customized material and a ‘series of possessions’ focused on the organisation’s Spring and Summertime LCS splits.

” Immortals’ LCS team is excited and happy to partner with Progressive Insurance,” commented Jon Tuck, the CCO of Immortals Video Gaming Club. “Progressive is a leader in its field and aligns well with Immortals’ competitive spirit. We anticipate partnering with Progressive to bring our fans enjoyable, special video gaming content in addition to the competitive protection our fans crave.”

The virtual video gaming events will feature skill from Immortals’ lineup of gamers, coaches and influencers, who will then form teams to contend with. Furthermore, the multi-month effort is expected to provide fans with opportunities to compete versus those chosen.

Progressive signs up with the likes of the Toyota Dealers Association in Southern California, BLNQ, and ALL33, to name a few, as a partner of the Immortals’ LCS team. Previously this month, the organisation expanded its collaboration with Toyota to consist of the manufacturer’s San Diego County dealerships.

This isn’t the insurance company’s first partnership in esports with the company formerly sponsoring Super Smash Bros tournaments in 2019.

Esports Insider states: After dipping its toes into esports in 2019, Progressive aims to totally dive in with its latest collaboration with Immortals. Together with traditional activations, the partnership seeks to offer distinct sponsorship opportunities, as highlighted by Progressive and Immortals’ virtual gaming occasions. It’ll also be fascinating to see how much the insurance coverage company’s branding will be integrated into the LCS group’s properties.