Globo’s eGol Platform Offers Amateurs Access to Competitive Video Gaming
Among the investments by the Brazilian interactions business Globo in the esports scene is Gamer 1, a match-making platform that enables the access of novices to the competitive video gaming world. Among the esports featured on the platform is the main opening of the Pro Development Soccer 2021 (PES 21) circuit in Brazil, licensed by Konami and allowing the creation of eGol, a league managed by LnK Video gaming, a joint business formed by the union of Globo and the group DC Set, that will now offer gamers for the esports teams of a few of the primary Brazilian soccer clubs.
Leandro Valentim, Globo’s head of video games and esports, talked to The Esports Observer concerning the eGol platform acting in the Brazilian esports scene:
” A common logic in esports is ‘course to pro’, which is the method to becoming an expert. Our aim is to produce and grow this amateur base for the competitive scene since we still have numerous amateur players not present in competitors. With the ‘eGol Open’ we develop opportunities for the whole Brazilian neighborhood that has eFootball PES 21 and wishes to complete.”
The competitions are complimentary and set up a nationwide ranking, bringing to light skills who will be hired by esports teams from a few of the main Brazilian soccer clubs. On Feb. 12, Flamengo, Corinthians, Vasco, Santos, São Paulo, Internacional, and Atlético Mineiro will draft players from the platform for their teams, in an occasion to be streamed on Twitch and YouTube, and also broadcast on Globo’s pay-TV channel SporTV.
Valentim likewise spoke about the strategic choice for a PES league instead of one concentrated on EA Sports FIFA: “Brazilians are enthusiastic about soccer and games. Because the start of the Globo eSports environment in 2017, we understood that at some point we would talk about electronic football, due to the fact that of Globo’s terrific history with Brazilian soccer. However it would be essential to have direct involvement with the teams, the images, the names of the Brazilian players, and the stadiums. In this sense, with regard to the 2 franchises, Pro Evolution Soccer and FIFA, the one that sees Brazil as the most strategic market is Konami’s, which has actually been investing increasingly more in the country and has actually acquired almost all of these rights. For this factor, we understand that there was a strategic positioning in promoting Brazilian football together with Konami, and from there we developed the eGol platform.”
Valentim also revealed more information relating to the Player 1 platform, which was pointed out in an interview with TEO in August 2020:
” Gamer 1 is a ‘group making’ platform, where we bring individuals together in groups, and likewise ‘matchmaking,’ where we level and cross these groups to compete for champions. This happens through an expert system platform, established by the esports branch of Grupo Mediapro, from Spain.”
More than 20 video games are available on the platform, all counting with publishers’ licenses, including League of Legends, Counter-Strike: Global Offensive, Free Fire, PES, FIFA, Valorant, Teamfight Methods, and Rocket League.
Valentim states that “Gamer 1 is the hub of the whole Globo ecosystem of electronic sports, everything starts and ends on the platform. Our goal is to provide the base of amateur players in the country with an esports experience with the reasoning of ‘play like a Pro’, of playing championships, even if they are for novices.”
The platform is likewise involved in school and college tournaments, such as the Electronic School Games (JEEs) and the University eSports Tournament (TUeS). On the expert level, besides the Open Pro competition in eGol for PES, Player 1 also supports the gain access to division of the Brazilian Free Fire League (LBFF).
Lastly, Valentim revealed the strategic function of the platform to Globo’s method to the esports audience: “Another function of Gamer 1 is to connect with influencers, with particular content to trigger the champions. We see Gamer 1 as a strategic method for brand names to enter the world of games, through ‘top quality competitions,’ sponsoring the competition while we promote, transmit, in-person finals when possible. For Globo, Player 1 is the layer of a direct relationship with the customer, a way to learn their tastes and, with all this learning, improve the experience, developing the relationship.”