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GameStop stock continues to soar amid interest from retail financiers one expert called “wild.” Now the stock has the attention of a notable activist short seller.

Citron Research study’s Andrew Left composed in a Tuesday post on Twitter that he plans to host a livestream talking about five factors those purchasing GameStop (ticker: GME) stock at current levels “are the suckers at this poker video game.”

” Stock back to $20 quick,” he composed. “We understand short interest much better than you and will discuss.”

Left did not right away react to a query from Barron’s asking him to broaden on his thoughts, too clarify whether he’s taken a short position himself. But around the time of Left’s post, GameStop stock pared back from a $45.52 intraday high. The stock closed up 11% to $39.36.

On Tuesday, 74.6 million GameStop shares were traded, the stock’s fifth-highest volume on record, according to Dow Jones Market Data. Last Wednesday set a record volume for the stock, when 144.5 million shares were traded.

GameStop shares doubled recently following news that 3 previous Chewy executives, consisting of co-founder Ryan Cohen, were signing up with the company’s board. Cohen’s RC Ventures has a 13% stake in GameStop, and has advised the business to close more shops and welcome e-commerce.

The day of the announcement, the business pulled out of a planned look by executives at last week’s ICR financial investment conference. A GameStop spokesperson had pointed Barron’s to the conference for commentary on the company’s long-lasting strategies. GameStop representatives have not returned duplicated demands looking for comment in the week because.

After the pop recently, Wedbush analyst Michael Pachter pointed to the stock’s enormous brief interest, recently at 138% of shares available for trading, according to FactSet data compiled by Dow Jones Market Data. Short-selling analytics firm S3 Partners, which changes its short-interest estimations, approximated brief interest of about 58% earlier this month.

Such bearish bets have actually left the stock primed for a short-squeeze, a short-term occasion where brief sellers bid up shares, rushing to cover their positions. Pachter said such short sellers were “squeezed by wild retail investors.” He didn’t believe the pop would last, and has a $16 rate target on the stock.

Left’s post indicated he’ll go over the technical aspects connected to brief selling at play during his stream, set for 11:30 a.m. on Wednesday. In current weeks, Barron’s has outlined a long-term bearish case. The company is having a hard time amid more comprehensive shifts to free-to-play video games and digital downloads, both of which eliminated physical video game sales.

Regardless of brand-new consoles from Sony (SNE) and Microsoft (MSFT) that were anticipated to drive more powerful sales in the wider games market, GameStop said recently its sales were down 3.1% from in 2015 during the nine-week vacation period. The business indicated keep closures, restricted console supply, and the effect of Covid-19. But equivalent sales, which remove out the effect of store closures, were only up 4.8% from a rough 2019 holiday period.

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A number of the most popular video games, like League of Legends and Fortnite, are complimentary to download and play. Rather, publishers offer in-game cosmetic products directly in their online shop. For those video games, GameStop is often restricted to serving as a middleman, offering gift cards for in-game points.

And as more gamers choose to download games directly on their consoles, it’s the gatekeepers of such systems– Sony, Nintendo (NTDOY), and Microsoft– that stand to benefit. Meanwhile, PC game circulation is a crowded space. Valve’s popular Steam online store is dealing with some competitors from platforms used by Fortnite maker Legendary Games, CD Projekt (CDR.Poland), and Electronic Arts (EA). It’s uncertain how an old-school merchant like GameStop can make sustainable headway in this currently competitive landscape.

Amazon.com (AMZN) and Google parent Alphabet (GOOGL) are also leveraging their cloud facilities to use cloud gaming-streaming services similar to Netflix. Adoption hasn’t yet been disruptive to the more comprehensive industry. Microsoft, another significant cloud player, and Sony have such services that are backed by their libraries of internal content. GameStop has a profit-sharing handle Microsoft for its Xbox Video Game Pass, but Credit Suisse analyst Seth Sigman noted at the time that he was skeptical that such an offer would balance out the decline of physical game sales.

Add everything up, and it’s clear GameStop will require to carry out an extreme turn-around strategy to stay relevant.

Compose to Connor Smith at [email protected]