G2 Esports, one of the greatest esports companies in the world, has entered a brand-new partnership with sportswear brand Adidas, the company revealed today.

Adidas will produce the new G2 jersey for the 2021 esports season and deal with the company to launch a way of life apparel collaboration. The new G2 jersey will include the AERORREADY innovation and consist of a hologram image of G2 CEO Carlos “ocelote” Rodriguez.

G2 also has special access to the Adidas “World of Sports” esports arena in Herzogenaurach, Germany.

” Today is a landmark day in G2 history,” Rodriguez stated. “To announce a collaboration with a global sports brand like Adidas is a really unique moment for everyone. To sign up with the Adidas household as one of their partners, along with global brands such as Real Madrid, Manchester United and Bayern Munich is a real game-changer for us and the larger esports market.”

G2 was founded in 2015 and has actually ended up being one of the largest esports companies worldwide. The company has expert teams in several games, such as VALORANT, CS: GO, Rocket League, and Rainbow Six Siege.

Adidas isn’t the first major sponsorship for G2, however. The organization is currently partnered with BMW, Logitech G, Red Bull, and several other significant business.

” We are really happy with the new collaboration with G2 esports, among the leading home entertainment companies in the gaming industry,” stated Björn Jäger, vice president brand of Adidas Central Europe “With this partnership we continue being a part of the growing gaming culture and are delighted to tap into G2’s creativity and experience within this area. As a Berlin-based brand with worldwide importance G2 will help us drive brand existence not only in our home market however also reach global gaming communities.”