Esports and video gaming industry veteran Nick Bee has joined North American esports company Additional Salt as its brand-new director of esports. Bee signs up with the recently formed company from Dell where he functioned as the international esports supervisor for its Alienware brand for almost 2 years.

In his new function, Bee will use a number of hats; he’ll take charge of staffing, lead on social media and content development, manage player management, and help work out and secure collaborations and sponsorship for the company.

” Being able to come aboard in the nascent phases of Additional Salt gives me the opportunity to strategically grow a competitive organization from the ground up,” Bee told The Esports Observer Tuesday night. “Having actually spent my whole profession in the esports space, I have an ability to understand the requirements of prospective partners in such a way that I feel uniquely serves both of our objectives.”

Bee has actually served in leadership roles in the esports and computer game market for more than 17 years. Prior to signing up with Dell, he functioned as global esports supervisor for more than 2 years at Logitech G, and was one of the very first esports-related hire at Riot Games where he helped design and carry out the League of Legends designer’s first esports efforts. Bee has actually likewise operated in numerous esports- and content-related functions at such companies as MMO maker Turbine (a Warner Bros. Interactive Entertainment-owned studio) ESGN TELEVISION, MLG, and as editor-in chief of GotFrag.com.