Mercedes-Benz to become the special automotive partner of all worldwide LoL Esports events

The Stuttgart-based high-end brand name is set to end up being the exclusive automobile partner of all worldwide League of Legends Esports occasions of Riot Games. This was announced today by Bettina Fetzer, Vice President Marketing Mercedes-Benz AG, during the 2020 League of Legends World Championship Preview Event. The collaboration will concentrate on the League of Legends neighborhood and will feature Mercedes-Benz as the providing sponsor of the Prize Event at global events– the pinnacle of sporting success for LoL pro groups.

The tenth edition of the 2020 LoL Esports World Championship, or 2020 Worlds for brief, will happen in Shanghai from 25 September to 31 October. The first significant worldwide sports event in China because the coronavirus pandemic marks not only the tenth anniversary of the Worlds, however likewise the start of the worldwide collaboration between Riot Games and Mercedes-Benz. Tips about the partnership were provided to the community in advance. Attentive observers had actually already identified the Mercedes-Benz GLA and the Mercedes-Benz EQC (combined power usage: 21.3-20.2 kWh/100 km, combined CO emissions: 0 g/km) ¹ in the main Worlds anthem video, launched on 17 September. It was a hot subject in the community. Mercedes-Benz responded immediately on social networks, where Bettina Fetzer, Vice President Marketing Mercedes-Benz AG, beinged in an EQC with the Summoner’s Cup on the front guest seat and said in discussion with MBUX: “Hey Mercedes, guide me to Shanghai!”

Bettina Fetzer officially announced the partnership today at the Worlds 2020 Preview Event, hosted by Riot Games from Los Angeles. Mercedes-Benz is now the unique automobile partner of the 3 international occasions of League of Legends: the Mid-Season Invitational, Worlds, and the All-Star Occasion. In doing so, the automobile brand bearing the three-pointed star is elevating the existing sponsorship of the Chinese League of Legends, the so-called LPL, to an international level.

“We decided to partner with Riot Games due to the fact that we highly think in esports”, says Bettina Fetzer, Vice President Marketing Mercedes-Benz AG: “League of Legends is among the most popular games in current years. By partnering with Riot Games at the international level, we wish to get involved much more actively than before in forming the future of esports and influence fans about our brand in a spirited dialog”.

Mercedes-Benz starts the partnership with the slogan “Icons of a brand-new generation” and in doing so looks back on 10 years of League of Legends Esports World Champion. Mercedes-Benz highlights the notion of neighborhood initially at the start of Worlds and throughout the occasion issues Mercedes-Benz-branded Hextech Chests – virtual surprise boxes with desired in-game products. Moreover, plans call for using creative and innovative techniques to produce and offer unique material for fans throughout the Worlds. By doing so, Mercedes-Benz plans to engage with millions of linked fans around the globe and to actively take part in forming Worlds through continuous engagement.

“As the first high-end automotive brand to welcome esports at a global scale, Mercedes-Benz has developed a deep understanding of the unrelenting enthusiasm sustaining the game and the League of Legends esports neighborhood,” said Naz Aletaha, Head of Global Esports Collaborations, Riot Games. “Mercedes has been associated with quality for almost a century, and we are thrilled to integrate our shared hunger for development to bring excellent sporting minutes to the international League of Legends phase”.

In addition, the TV spot that impressively fuses the world of LoL Esports with the real world commemorated its opening night at the media event. In the area, the audience meets both famous esports heroines and heroes along with a number of the most popular League of Legends characters. Only the interaction of all the players makes the line-up an unbeatable group and therewith “Icons of a brand-new generation”.

The commitment to esports and the development of added worth is also made tangible by a host of other steps. Mercedes-Benz will from now on present the trophy events at all three worldwide occasions, bring a new broadcast sector in the most crucial global event streams to the houses of fans and pay long lasting homage to esports in general and the League of Legends neighborhood in particular with additional integrations and imaginative interaction activities.