eSports in the spotlight: Mercedes-Benz accompanies the ESL One Birmingham 2020 with a new video clip – Daimler Global Media Site
As premium partner of the ESL One Dota 2 competition series and global mobility partner of the ESL, Mercedes-Benz is putting the sport and lifestyle of the present eSports generation in the spotlight. As part of the ESL One Birmingham 2020, the brand with the star will present its new eSports area in the broadcast of the tournament, which will occur solely online due to the COVID-19 pandemic. Fans of the video game Dota 2 can anticipate a continuation of the teaser spot of ESL One Hamburg 2019. The video clip is available under this Link. More activations, consisting of the selection of the Mercedes-Benz A Lot Of Belongings Player (MVP), show the gratitude of Mercedes-Benz for the getting involved teams and the worldwide eSports neighborhood.
The brand-new eSports industrial from Mercedes-Benz will be presented under the claim “New Years. New Heroes.” The Mercedes-Benz EQC (integrated electrical usage: 20.8-19.7 kWh/100 km; combined CO emissions: 0 g/km)  is portrayed in combination with characters from the world of Dota2, representing the dawn of a new years and a brand-new age of movement. The area’s unconventional story informs of a brand-new generation of heroes. The lead characters are apparently haunted by their own shadows – however eSports fans acknowledge the characters from their preferred video game in them. Just through the headlights of the Mercedes-Benz EQC do the character and talent of the heroes emerge.
At this year’s online tournament, the Mercedes-Benz A Lot Of Prized Possession Gamer (MVP) will as soon as again be honoured by a specialist jury and fans who can vote online. The winner receives the MVP trophy and can look forward to a Mercedes-Benz vehicle worth 50,000 euros. The overall cash prize of the tournament amounts to a little bit more than 300,000 euros. The tournament has actually been taking location since May 21, 2020 and will continue up until June 7, 2020. A total of 36 teams will take part in four local leagues (South East Asia, Europe/CIS, The United States And Canada, and China). There is one winning team and one MVP candidate per league.
Popular Dota 2 artist draws art work of MVP prospects
In addition to the car and the cash prize, the four MVP prospects will receive private artwork. A popular Dota 2 artist will draw the most picked characters from the video game as their shadow. The artwork will select up the theme from the new video. They will be provided in the stream of the ESL One Birmingham and will be raffled off in a fine print run as prints among all getting involved fans of the MVP voting.
“The COVID-19 pandemic has actually also impacted the eSports neighborhood. So, it is even more fantastic that ESL One Birmingham is taking location online which numerous fans and gamers are networking digitally for this tournament,” says Bettina Fetzer, Head of Marketing at Mercedes-Benz. “We are extremely much eagerly anticipating the innovative art work of the MVP prospects and an amazing competitors for the title of Mercedes-Benz Many Belongings Player”.
The matches will be relayed live on the ESL Dota 2 Twitch channel, to name a few.
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