It’s been 10 years since LeBron James revealed he was “taking my talents to South Beach” to play for the Miami Heat.

James, then a complimentary representative, told the world in a nationally-televised unique on ESPN that he was leaving the Cleveland Cavaliers to partner with Dwyane Wade and Chris Bosh.

Cavs fans – and much of the NBA world – crushed LeBron for revealing his decision like he did. It stays rather of a stain on an otherwise mostly flawless career.

According to a brand-new story by ESPN, however, “The Choice” was not LeBron’s idea. In reality, it was a fan’s idea.


The idea for ESPN’s The Choice program 10 years back, in which LeBron James declared that he ‘d take his “talents to South Beach,” wasn’t LeBron’s or his representative’s or his inner circle’s or anyone at ESPN’s. It turns out that the program’s idea originated from a 38-year-old Detroit Pistons fan from Columbus, Ohio, identified only as “Drew” in a Bill Simmons mailbag column published by ESPN on Nov. 26, 2009, 7 months prior to the broadcast.

The fan, called Drew, wrote in to Costs Simmons for his mailbag podcast. He described the idea in his e-mail.

” What if LeBron reveals he will choose his 2010-11 group reside on ABC on a specific date for a show called ‘LeBron’s Option?'” Drew wrote. “What kind of insane rankings would that get?”

Simmons was supposedly a fan of the concept.

“If LeBron were wise, he would market the occasion through his business, offer the rights to a network and reveal his choice on that program … He could even make it pay-per-view … I’m pretty sure they’ll pony up for $44.99 for “Choice 2010: LeBron’s Verdict,” Simmons replied.

And the rest is history.

ESPN will air a special documentary on “The Decision” at 9 p.m. E.T. on Sunday night.