Dignitas And Zenni Partner to Assistance Ladies’s Expert Group and Female Player Effort
WORLD CHAMP WOMEN’S GROUP WILL BE EQUIPPED WITH ZENNI BLUE LIGHT STOPPING EYEWEAR
DIGNITAS WILL TAKE PART IN ZENNI’S “HATER BLOCKER” PROJECT
LOS ANGELES, Nov. 13, 2020/ PRNewswire/– Dignitas, the esports vertical of New Meta Entertainment Inc. (NME), has today revealed a brand-new collaboration with Zenni, the country’s biggest online glasses merchant, through Dec. 31, 2020. Dignitas’ ladies will use Zenni Blokz glasses to protect their eyes from the blue light that produces from digital screens throughout competition and live streaming. A leader of the online glasses industry, Zenni will likewise join forces with all of Dignitas’ female esports professional athletes (including its World Champ Counter-Strike group) and acclaimed _ FE initiative to promote its anti-bullying campaign.
” World Champion players need to spend many hours in front of the screen, improving their craft. We desire the group to protect their eyes from the hazardous blue light that gives off from digital screens and to assist them level up their competitive play,” stated Sean Crown, Brand Name Marketing and Communications Officer for Zenni. “We’re extremely happy to partner with Dignitas, one of the most vibrant all-women’s groups in esports, and the company’s _ FE initiative, as we think Zenni is glasses for everybody.”
Dignitas and its _ FE effort will start its partnership by taking part in Zenni’s “Hater Blocker” project on Nov. 14 to support STOMP Out Bullying’s National Block It Out Day. The team will be publishing on social media positive ways to react to online bullying while using the signature red Hater BLOKrZ sunglasses to shut out negativeness and keep their eyes on the video game. Zenni will contribute earnings from each pair of the sunglasses sold through Dec. 31 to STOMP Out Bullying.
Declared in August 2020, _ FE is Dignitas’ female-focused initiative, devoted to supporting females in the video gaming community with instructional, social and competitive opportunities. Zenni’s partnership marks an exciting minute for matching a brand dedicated to gender diversity and addition with Dignitas’ female expert gamers and content creators. Zenni proudly sponsored the Super Lady Gamer Pro in 2020, where Dignitas won the CS: GO competition.
” Partnering with a leading online eyeglasses brand name like Zenni presents an incredible opportunity to level up our female initiatives,” said Heather Garozzo, VP of Talent at Dignitas and previous expert gamer. “Both Zenni and Dignitas share comparable objectives of raising females in the esports area while aiming to create favorable counters to online harassment.”
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SOURCE Dignitas Esports LLC.