Dependence Jio Goes Into Esports Market With Mediatek Tie-Up For 70-Day ‘Free Fire’ Tournament
Jio is getting in the esports arena at a time when there’s lots of interest around competitive online video gaming
Dependence Jio has actually signed a deal with semiconductor maker MediaTek to go into the esports market with the launch of the ‘GamingMasters’ tournament, which will start on January 13, 2021 and go on till March 7, 2021. Registrations for the tournament will conclude on January 9.
The free-to-enter 70-day esports tournament will have an overall reward pool of INR 12.5 Lakh and function Garena Free Fire as the main title. The winner will get INR 3 Lakh as a prize, according to the official page on JioGames. The company visualizes the occasion as a grassroots engagement activity and games will be live-streamed on the JioTV app in addition to on YouTube. The three-stage tournament will feature solo, duo categories for players.
Jio is entering the esports arena at a time when there’s lots of interest around competitive online video gaming beyond dream sports in the Indian market. The aggregate profits of esports startups and companies in India reached $68 Mn in FY2020, as per Inc42 Plus analysis of 36 business including Jetsynthesys, Nazara Technologies, Usports, Gamerji among others. Our most current report “Esports In India: Market Landscape Report, 2020” looks into this emerging landscape and discovers what is driving the revenue in this sector, which is forecasted to grow by CAGR 36% in the next 3 years
In the previous couple of months, the majority of India’s online video gaming platforms in India have seen a considerable increase in player engagement and more hours are being clocked on platforms. Kalaari Capital-backed WinZo also partnered with Garena to host a FreeFire esports competition previously this year. It claimed to be experiencing a 30% rise in traffic from metros and Tier-1 cities daily, while the variety of concurrent users is increasing at 30%-40% day on day.
Similarly, Ahmedabad-based Gamerji, claims to have actually conducted more than 6000 competitions to date, and told us in an earlier interaction that traffic for esports has actually grown 2.5 X to more than 150K users a month because March this year. The esports segment within online video gaming has grown with the appeal of titles such as PUBG Mobile (prior to the main restriction), Free Fire, Clash of Legends, Call of Responsibility Mobile among bigger PC and console video games such as DOTA2, CS: GO, Rocket League, Fortnite and others. Paired with deeper penetration for high-speed 4G web and a rise in the number of online gamers, the esports market has all the ingredients for growth.