Numerous internet providers attempt to court gamers by assuring more bandwidth, but Cox is betting that minimized lag may be a much better hook. It’s launching an Elite Gamer service that guarantees lower PC video gaming latency for $5 per month per device (as much as three devices) if you have both Cox’s Breathtaking WiFi and a minimum of Preferred 150 web access, or $7 per month if you do not have Scenic. The strategy paths traffic to video game servers utilizing the “most effective path,” in theory improving the lag and overall stability.

The company claims significant outcomes. Cox’s promotion page touts 34 percent lower lag versus a common connection, 55 percent fewer ping spikes and 45 percent less “jitter.” You must have fewer instances where a misstep ruins an essential video game minute, to put it more plainly.

There are caveats, and not simply the absence of support for console or mobile players. Elite Gamer is enabled on a title-by-title basis, and the compatibility list will not constantly make you pleased. Cox primarily covers the bases for video games like Counter-Strike: Global Offensive, Fortnite, Overwatch and Rainbow 6: Siege, but it’s not a detailed list– we didn’t see Valorant when we composed this, for instance. You’re relying on that Cox will improve the traffic quality for a video game in a timely style, and it might be less compelling if you have to wait months to claim a competitive edge.

And while Cox told Engadget that this does not violate the spirit of net neutrality, consisting of the 2015 guidelines that were scrapped by Ajit Pai’s FCC, it’s still true that you’re paying additional to get better efficiency for certain kinds of software. The business is simply setting about things in a different, more neutral approach– it’s specifying the routing when your information leaves the Cox network, instead of managing things inside that network. This might run on “any ISP’s network,” Cox stated. That’s good news to some degree, but it still runs the risk of developing a two-tiered system where players who can’t validate the extra investment are at a disadvantage.