Costs Clinton Signs Up With Presidential Podcast Playlist, Signs With iHeartMedia
What Happened: Due date reports Bill Clinton will have a new podcast on iHeartMedia. The podcast will build on a podcast Clinton previously hosted through his Clinton Foundation. “Why Am I Telling You This?”, available on Apple (NASDAQ: AAPL) Podcasts, was hosted by child Chelsea Clinton and included visitors like Justice Ruth Bader Ginsberg and previous President George W. Bush.
Why It’s Crucial: iHeartMedia previously signed a handle the 2016 Democratic presidential candidate Hillary Clinton for an unique podcast to release in 2020. This deal now provides two special podcasts from two popular figures in politics.
Political leaders continue to connect with audiences through podcasts.
2020 Democratic hopeful Joe Biden has a podcast called “Here’s the Deal.” Former President George W. Bush has actually a podcast called “The Strategerist,” on its 3rd season available on Apple Podcasts and Spotify.
Rival Spotify Technology (NYSE: SPOT) just recently released a special podcast with former very first woman Michelle Obama. The company likewise signed large handle Joe Rogan and the popular video game “League of Legends.”
What’s Next: iHeartMedia is the top audio business in the United States, reaching 9 out of 10 Americans. The company’s podcast sector is the top industrial podcast publisher with an audience of 26.2 million and over 234 million downloads in August.
iHeartMedia reported profits down 47% in the second quarter. Podcasting earnings was up 103% year over year in the quarter.