CLG And Logitech G Announce Marketing Collaboration
Logitech G Called Authorities Peripherals Partner for CLG Red
Logitech G Brand Name Combination Throughout Group Broadcasts and on Team Jersey
CLG, a top-tier North American esports organization, and Logitech G, a leading innovator in video gaming technologies and equipment, have announced a multi-year partnership that names Logitech G the Authorities Peripherals Partner for CLG Red, which includes CLG’s CS: GO Team, and female players and content developers in Valorant and Chess. Logitech G will play an essential function in marketing components for CLG Red and be included on all CLG Red jerseys, throughout broadcasts of competitors and across all of the group digital channels.
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CLG and Logitech G have constantly been dedicated to variety and inclusion in gaming. CLG was among the very first companies to introduce an expert female esports team. CLG Red Group competitors are currently relayed on CLG’s Twitch channel. Logitech G is dedicated to variety and inclusion in gaming, allowing us to combine individuals with different point of views, skills and concepts to drive innovation.
“Over the last couple of years, the gaming industry has made terrific strides to advance variety and inclusion. It’s an ongoing journey and one that Logitech G is devoted to. Part of that commitment is for brand names like us to advance and supply the assistance for female professional esports teams to display their talents and highlight the opportunities offered to women esports gamers. Today, we’re proud to announce an official sponsorship of CLG Red which consists of CLG’s CS: GO Team, and female gamers and content developers in Valorant and Chess,” said Peter Kingsley, CMO at Logitech G.
As a part of this partnership, Logitech G will receive brand name combination throughout each CLG Red broadcast, play an active role in broadcast marketing products and have the chance to perform in-broadcast sweepstakes and extra promos. In addition, Logitech G and CLG will partner on an initial material series around the CLG Red Team during competitors, league play and highlight the gamers and training personnel. CLG Red Group members and workers will make numerous appearances on behalf of Logitech.