China Esports Weekly: Beijing Universal Resort Partners With Tencent, League of Legends Wild Rift Receives Video Game Approval – Pandaily
As the Chinese New Year techniques, the national esports industry is dealing with a downturn, as the majority of companies have actually permitted their workers to return house to commemorate. Still, we saw numerous interesting and considerable advancements in the market.
Among the top stories in China’s esports industry: Tencent Games’ copyright (IP) will be incorporated into the entertainment experiences of Beijing Universal Resort (BUR) in 2022; Great Wall Motor subsidiary brand name Haval renewed its collaboration with Russian esports organization Virtus.рro; Riot Games’ League of Legends: Wild Rift mobile was authorized by China’s National Press and Publication Administration (NPPA); Oxygen Yuyin announced a sponsorship handle Chinese esports company Suning Gaming (SN).
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On February 3, Tencent Interactive Entertainment Group (IGE) and Beijing Universal Resort (BUR) announced the 2 companies have signed a long-term partnership.
Tencent’s Honor of Kings, Peacekeeper Elite, QQ Speed, and card game Doudizhu, as well as several other games, will be officially added to the BUR 2022 seasonal occasion. This will be the first cooperation between Tencent and the world-leading amusement park, Universal. It is most likely that the cooperation between BUR and Tencent will give new impetus to the unique theme park IP mode.
“In the near future, we will see cultural aspects of esports in the diverse entertainment scenarios of the resort. We believe that this partnership can produce emotion that extends from online to offline, and a richer and more immersive consumer experience,” Xiaoyi Ma, Senior Citizen Vice President of Tencent, included in the announcement.
“We are dedicated to constantly expanding our partnership across industries in China, producing innovative theme park experiences for more Chinese guests and supporting the high-quality advancement of China’s cultural tourism market,” stated Tom Mehrmann, President and General Supervisor of UBR.
It was just recently validated that the building and construction of Universal Beijing is moving “full speed ahead,” with the park on track to launching in Might 2021.
Chinese car business Great Wall Motor announced that their subsidiary brand Haval has actually restored its partnership with Russian esports company Virtus.Pro (VP).
A worldwide auto firm, Great Wall Motor offered 17,381 cars in Russia in 2020, up 41% year-on-year, the sales champion of Chinese vehicle brand names in the Russian market.
Virtus.pro is recognized as one of the best esports organizations in Russia, particularly for the Dota 2 and CS: GO esports neighborhoods.
Haval was the exclusive vehicle partner of Dota 2’s EPIC League Season 2 in November of 2020.
“Haval has accomplished positive lead to supporting the development of the esports market in the previous year, and in 2021, we will expand our partnership with VP Battle Team to accelerate the pace of exploration in the esports field,” Jerome Saigot, the COO of Russia’s Haval subsidiary said.
“We take pride in such a partner as Haval and are pleased with the outcomes of our cooperation in 2015. Together, Haval and Virtus.pro handled to attain their goals, so we are very thankful to expand the partnership. The audiences of Dota 2 and CS: GO are various, and Haval will have more chances to execute its concepts,” argued by Sergey Glamazda, Virtus.pro’s General Manager.