Brentford’s value-driven approach fires Premier League push
The Londoners, renowned for their canny transfer negotiations, are considering an automatic promotion area after publishing two straight wins following the return from the coronavirus lockdown.
Frank admits his side, 3rd in the second-tier Champion behind slumbering giants Leeds United and West Bromwich Albion, would remain in “dreamland” if they reached the Premier League.
On Tuesday Brentford, well-placed to get approved for the play-offs, travel to Reading, with 7 video games left of the routine season.
The west London club, who last appeared in the top division of English football in 1947, can not boast the big crowds of their Championship rivals although they will quickly be moving from Griffin Park to a new, larger stadium close by.
However they have actually ended up being prominent as an economically steady club who have utilized a data-driven recruitment design to purchase low and sell high.
In April they published a ₤ 20 million ($ 25 million) earnings for the fiscal year to the end of June 2019. They returned a profit of more than ₤27 million from player sales, consisting of John Egan to Sheffield United and Chris Mepham to Bournemouth.
– Character test –
Danish boss Frank told AFP that a big part of the ethos of the club is only buying players whose character fits.
” Our success is down to different things however character and worth are crucial above anything else,” stated the 46-year-old.
” We search players and if they tick that box (character and values) we sign them.
” We ask for character recommendations on players, and if they do not tick that box then we do not sign them.”
“Obviously in my job as a football supervisor it does assist if they are a little expert,” he joked.
Frank is quick to point out the financial obligation the club owe to late technical director Robert Rowan, who died at the age of just 28 in November 2018. He had previously been the club’s head of football operations.
“A hundred percent he (Rowan) was a big part of what we are trying to accomplish,” said Frank, who stepped up from his function as assistant manager after Dean Smith left for Aston Villa in October 2018.