Betway raises stakes with support for new Blast esports event
Betway, the global online betting operator, has actually widened its sponsorship of competitions organised by Blast, the Denmark-based esports operation.
It was announced today that Betway will support the Blast Bounty Hunt, a new online DoTa 2 tournament.
The competition, including a few of the very best teams in the game from across the Europe and the world, will take place from 9 to 13 June, and deal reward money of $150,000.
The brand-new offer constructs on Betway’s sponsorship of competitions consisting of the Blast Premier and Blast Rising, based on Counter-Strike: Global Offensive, under a collaboration that started in January 2019.
The betting firm will receive various branding opportunities throughout the Blast Bounty Hunt, and sponsor the draft in which the teams will choose which ‘heroes’ will represent them in the competition.
In addition, the company will offer its name to the Betway Ability Shot Obstacle in which viewers will have the opportunity to match their ratings against those of the players themselves.
Leo Matlock, business director of Blast, said: “The expansion of this deal is testimony to the outstanding partnership in between Blast and Betway over the last 18 months as we both strive to be industry leaders in esports and entertain fans the best we can.
” We eagerly anticipate continuing this innovative collaboration as we expand into one of the world’s most played and liked video games in the shape of DoTa 2. We can’t wait to provide the world class DoTa 2 competition that fans have been requesting for, and are pleased that Betway are supporting and dealing with us to guarantee we accomplish this.”
Blast announced just recently it had raised $13.5 million in its most current funding round.
The funding was led by Rocket Software co-founder Johan Gedda, Danish investment fund Vaekstfonden and equity capital companies Creandum, Heartcore and Maki.
On the other hand, junk food brand name Pringles has extended its sponsorship of events organised by esports promoter ESL in Germany, Poland and the Nordic area for 2020.
The brand, which is owned by Kellogg’s, will continue to serve as an official partner of ESL nationwide champions in the relevant nations.
The offer develops on Pringles’ sponsorship of competitors consisting of IEM Katowice in Poland and ESL One Hamburg, ESL One Cologne and ESL Meisterschaft in the last few years.