AT&T Signs Up With 100 Thieves as its Authorities 5G and Fiber Innovation Sponsor Through a Multi-Year Organization-Wide and Esports Group Sponsorship

100 Thieves, the premium way of life brand name and gaming organization and AT&T, the ideal network for fast and reputable gamingare coming together to push the gaming market forward through cutting-edge innovations and the world’s most significant banners and teams. AT&T will be an organization-wide sponsor for 100 Thieves and the presenting sponsor for 100 Thieves’ VALORANT esports group, which is fresh off a champion win at the VALORANT First Strike North American Finals.

Headlined by accomplished and culture-shaping developers Valkyrae, Nadeshot, BrookeAB, Hiko, Yassuo and others, 100 Thieves will work with AT&T to deliver original video gaming content and live events highlighting 5G and AT&T Fiber. In addition, AT&T will create the AT&T VALORANT Training Space at the 100 Burglars Cash App Compound, geared up with the current AT&T items and services to supply the ideal training ground for this elite group. AT&T will likewise be included on all group jerseys and fans can anticipate restricted edition merch drops in the future.

‘ AT&T has actually been raising the culture of gaming and esports with some really special and inclusive programs, which is a perfect match for 100 Burglars. We can’t wait to do incredible things together,’ said Matthew ‘Nadeshot’ Haag. ‘We know our VALORANT group is the very best group in North America, thanks to our Very first Strike champions win. Being able to work with AT&T and utilize their product or services will just raise the group’s play going forward.’

‘ 100 Thieves continues to forge ahead in the video gaming industry with an unrivaled blend of esports and video gaming tastemakers,’ said Shiz Suzuki, assistant vice president, AT&T – Sponsorships and Experiential Marketing. ‘Their approach to material and elevating and supporting ladies in video gaming is something we share as a brand. We can’t wait to power their efforts as a network while likewise producing cultural minutes together, putting the fans at the center of everything we do.’

Established by Haag in 2017, 100 Burglars co-owners include Drake, media mogul Scooter Braun, and Cleveland Cavaliers owner Dan Gilbert. The company also has established business partnerships with Cash App, General Mills, Chipotle, Rocket Home Loan and JBL.


100 Thieves (‘ Hundred Burglars’) is the premier way of life brand name and gaming organization. Based in Los Angeles, the company was founded by previous Call of Task World Champ and YouTube sensation Matthew ‘Nadeshot’ Haag. 100 Thieves has leading esports groups completing in Call of Task, League of Legends, Fortnite, and VALORANT. The brand name is acknowledged internationally for its streetwear-inspired garments, understood for rapidly offering out. 100 Burglars produces leading video gaming podcasts and massively popular YouTube content, created by its world-class video gaming talent including CouRageJD, Valkyrae, and BrookeAB.

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Entering gaming and esports sponsorships in 2018, AT&T most recently revealed the winner of the inaugural AT&T Unlocked Games, Gwen Frey, for her video game Lab Rat. AT&T also doubled down on their commitment to women in video gaming by signing on as the presenting sponsor of the Cloud9 White professional VALORANT team, that includes a roster of 5 skilled ladies gamers. Chosen in 5 different classifications at the Tempest Awards in 2020, AT&T took house the top hardware for our activation at DreamHack Atlanta where we executed The United States and Canada’s first-ever 5G-powered esports livestream with ESL and volumetrically recorded fans onsite, rendering them in video game-inspired environments. Preceding this honor was a 2020 Hashtag Sports Award win for Finest Engagement Through Esports & Video gaming for the brand’s deal with the ESL Mobile Open presented by AT&T highlighting more than 1.7 million mobile gamers who have gotten involved and completed in many titles, making stage-time on a few of the biggest esports stages in the US.

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AT&T Inc. published this material on 13 January 2021 and is solely responsible for the info consisted of therein. Distributed by Public, unedited and unaltered, on 13 January 2021 21:23:03 UTC