On Monday, U.S. House Rep. Alexandria Ocasio-Cortez (D-N.Y.) tweeted about streaming the hit game Among United States, asking her fans if anyone desired to play it with her. By Tuesday night, she ‘d wrangled a group of prominent streamers and collected streaming devices so she could relay all of it reside on Twitch from her own Twitch channel. The objective? To motivate people to enact the 2020 election, particularly calling out the DNC’s voter participation website iwillvote.com.

Playing together with Ocasio-Cortez were U.S. Rep. Ilhan Omar (D-Minn.) and popular streamers like Imane “Pokimane” Anys, Benjamin “DrLupo” Lupo, and Hasan “HasanAbi” Piker. The stream quickly acquired audiences, reaching a peak concurrent viewer count of 435,000, a Twitch representative confirmed to Polygon. Ocasio-Cortez’s debut Among Us stream is now within the leading 5 most seen individual streams in Twitch’s history. For recommendation, the top spot is held by Canadian musician Drake and Fortnite banner Tyler “Ninja” Blevins, whose stream hit a record 635,000 audiences.

What Ocasio-Cortez’s number doesn’t account for, however, is a combined overall of viewers– individuals were viewing the broadcast by means of Ocasio-Cortez’s Twitch channel, however 10s of thousands were also seeing through her guests’ channels– on Twitch, Facebook, and YouTube.

” It’s excellent to see continued interest in engaging the Twitch neighborhood to go out the vote and talk about important problems,” a Twitch spokesperson informed Polygon. “Individuals on Twitch reveal up for the causes and interests they care about, which was clear last night.”

Among Us is the online, social multiplayer game that came out in 2018 and increased to its present (and massive!) appeal in 2020. The game is set on an area ship occupied by a lot of jellybean-esque characters– a few of whom are crewmates, while others are impostors in disguise. Crewmates need to figure out who the impostors are prior to the impostors mess up the objective and eliminate all of the crewmates. The fun part is in figuring out who’s an impostor and who’s a crewmate. It needs good-natured deception and dispute in between gamers.

Ocasio-Cortez, for her part, said she ‘d never ever played Amongst United States before this week, but she practiced a few matches ahead of the live broadcast. Though she’s new to this particular game, Ocasio-Cortez is a familiar face for the video gaming community. She’s known for being a League of Legends player, but she also got swept up in the Animal Crossing: New Horizons craze earlier this year, too. (Governmental nominee and previous vice president Joe Biden and vice presidential candidate Kamala Harris– or, at least, somebody on their project– also took to the New Horizons project path this year.).

On the stream, Ocasio-Cortez said she was especially anxious about playing Among United States for an audience. “I really, actually hope I don’t get impostor first,” she laughed. “Understanding my luck, that’s precisely what’s going to take place.” Of course, she did get the impostor position initially. (She was figured out, and voted out by the crewmates– except for Omar, who Ocasio-Cortez described as her “trip or die.”).

Throughout most of the gameplay, the commentary was mainly without political campaigning. But Ocasio-Cortez did frequently advise her viewers that she’s doing this for a reason: to get folks to vote.

It’s simply one relocation in a larger effort from politicians and the government– across all celebrations– to reach new audiences. Political leaders are eager to move into new platforms, specifically as options for in-person campaigning are curtailed by the continuous COVID-19 pandemic. Social media and other platforms– whether that’s streaming sites or computer game– have actually never been more crucial in permitting people to reach one another. For a long time, gamers have actually likewise embraced computer game and the accompanying tools (like Discord) as essential areas in their lives, both for mingling and in revealing political views.

Politicians and the federal government are now seeing the worth in using these online areas, too– and some have been gotten better than others. While Ocasio-Cortez’s entryway into Twitch streaming and Amongst United States felt natural to many players and Twitch viewers (mainly because of her recognized presence as “one of us”), the U.S. military got backlash for its existence on Twitch and Discord as a way of recruitment. That relocation was seen by lots of as exploitative and improper– using computer game to entice recruitment. In July, the U.S. Legislature approved a modification draft that would prohibit the U.S. military from using government funds to “keep an existence on Twitch.com or any computer game, e-sports, or live-streaming platform.” Ocasio-Cortez drafted the bill.