Add “game developer” to Amazon’s list of operations along with online retailer and video content streamer.

The Seattle-based corporation released a free-to-play online shooting game, Crucible, on Wednesday.

Crucible is the first big-budget launched by the business’s eight-year-old Amazon Game Studios.

Numerous media reports compared the Windows 10-based video game to Overwatch, League of Legends, Fortnite and Peak Legends.

Amazon already had an entry into the world of video games through its 2014 purchase of Twitch for $970 million. Twitch is the live-streaming platform of option for many video-game lovers.

Now Crucible sends Amazon into the big-money gaming world. Whether the move will wind up being successful is open to dispute.

David Cole, founder and CEO of research firm DFC Intelligence, informed CNN concerning Amazon’s release of Crucible, “These companies resemble big oil tankers that can not precisely turn on a dime. They decide, it takes years to carry out, and by the time the item comes out, the market has absolutely altered instructions. Both Crucible and (Amazon’s) upcoming New World, which got delayed again, are premium titles for three or 4 years earlier.”

Doug Clinton of equity capital firm Loup Ventures told CNBC that the game might get a more youthful customers into the Amazon tent.

” When you win the younger customer, that’s a method to (permanently win) the whole household,” he stated.

Michael Pachter, a video game and electronics analyst for Wedbush Securities, informed CNBC he thinks Amazon has a long-lasting commitment to the gaming market.

” Games is a hard business, so it makes sense that it takes a while to develop a hit and (it) makes sense that they will modify their model and headcount as they develop,” Pachter said. “If they can’t take on Crucible, they’ll attempt with New World. If that doesn’t work, they’ll attempt again.”