Believe of Amazon and last minute shipments, streaming box-sets and Kindles spring to mind – but not always making video games.

Now, the online giant desires that to change and is getting its teeth into video game development with brand-new release, Crucible.

” We want to make video games that resonate with an extremely large audience of players,” Mike Frazzini, the vice president of Amazon Games, tells Newsbeat.

” Ultimately the gamers will get to choose whether we succeed.”

” We’re pleased with the feedback on early play-tests, however ultimately we don’t understand how excellent it is until it gets out there.”

Crucible is a new free-to-play PC game and is a competitive shooting title that’s a cross between Overwatch, Gears of War and League of Legends.

It’s the first big-budget, initial game that Amazon Video game Studios has released, and the company hopes it will take on titles like Fortnite and Apex Legends.

” We’re really anticipating getting it out the door.”

This might be Amazon’s first major release however it’s been included in the games market for a very long time – it currently owns the streaming site Twitch.

The number of viewers on Twitch is plainly having an effect on the kinds of games the business wishes to be making now and in the future.

During development, Mike asked his team: “Can we make games that are as enjoyable to view as they are to play?”

” On Twitch, you have a gamer, an audience and a banner all connected together in a single live experience.

” We’re really thinking about exploring that – so we’re generally prejudiced towards games that we think are going to resonate on Twitch and fundamentally be watchable games.”

With Fortnite recently revealing it has more than 350 million signed up users, there’s a huge financial incentive to get more included in game advancement.

However the gaming market is competitive and success is not most likely to come overnight – even if you’re Amazon.

” Making a fun video game that brings in and retains big audiences of players is incredibly tough,” Mike says.

” If the video game’s not fun, none of our long term ideas make a difference.”

He says it is very important to tune, polish and add to the gaming experience of gamers due to the fact that of how much of their time they invest gaming.

” Usually people play from five to 10 hours a week, that’s what it takes to read a book, and so it’s like writing a brand-new book each and every single week.”

” Trying to get to something that brings in, engages and keeps gamers is incredibly challenging.”

Early previews of Crucible have been favourable but contending in the hero-shooter genre, where Overwatch has dominated, will be tough.

Games like Gigantic and Battleborn – which were also positively examined and well supported – failed to draw in enough of a long-term audience to make it through.

Mike explains how he hopes Crucible will be different: “Multiplayer in our games is going to include a great deal of social dynamics.

” That’s what makes sport a lot enjoyable, as you play with others.

” I think that’s what helps produce video games that are re-playable, and it resonates well in Twitch too, so we’re attempting to explore those frontiers.”

The coronavirus pandemic has affected how the studio has had the ability to promote Crucible and delayed another title it’s working on – an online multiplayer game called New World.

However regardless of the troubles and aggravations, there are some positives.

” Among the reasons I’ve always loved games is not only is it a fun form of home entertainment, but it’s a method to link with others,” says Mike.

” There’s a surge of interest in playing right now as a way to stay linked in a safe way.”

Amazon has set some enthusiastic targets for its video games department and seems going to be patient.

“This is the beginning line not isn’t the surface line,” he adds.