Per the multiyear deal, HyperX will continue to receive prominent branding and signs inside and outside of the venue, as well as throughout all arena promos, content and social media platforms. HyperX and Allied Esports will continue to partner on a variety of co-branded experiences and events at the arena concentrated on growing their video gaming and esports communities.

” HyperX has been an amazing identifying rights partner for our flagship residential or commercial property, bringing credibility and trustworthiness to the most recognized esports venue and production center in the world,” said Jud Hannigan, CEO of Allied Esports. “We are enjoyed extend this landmark alliance as we collaborate to continue providing amazing experiences and content for consumers and partners alike.”

” HyperX is excited to maintain the identifying rights sponsorship of the HyperX Esports Arena Las Vegas as an indication of our dedication and devotion to esports and the gaming neighborhood,” stated Daniel Kelley, director of marketing, HyperX. “Allied Esports is a key partner for us, showing their capability to be a best-in-class esports location, and we eagerly anticipate continued success with them.”

As the premier esports venue and production facility in North America, the world-renowned HyperX Esports Arena Las Vegas has actually become a global destination for esports fans, expert players, banners and influencers, event organizers, publishers and groups. Considering that opening in March 2018, when it was named the Esports Business Summit’s Venue of the Year, HyperX Esports Arena Las Vegas has actually hosted more than 500 occasions, consisting of industry icons like League of Legends All-Star and Capcom Cup. Additionally, HyperX Esports Arena Las Vegas invited more than 300,000 visitors in 2019.