The club revealed the collaboration in January. However now, the token will be offered on the fan engagement and rewards app Socios. Together with the launch, the AC Milan marketing group asked fans to design a brand-new slogan for the group, replacing the infamous:

” We will be a group of devils. Our colors will be red like fire and black like the fear we will conjure up in our opponents.”

The slogan will make its method into the group’s very first dressing room at San Siro as motivation for the current Serie A season. ACM holders will also take advantage of a series of extra features.

These include involvement in group choices, exclusive benefits, and experiences, in addition to virtual memorabilia, competitors, and “super-fan” acknowledgment.

The seven-time world champs (UEFA Super Cup five-time and Cup Winners’ Cup twice) sign up with a growing list of first-rate teams entering the fan token area.

In 2015, Juventus and Paris St. Germain launched their own fan tokens, JUV and PSG, in cooperation with Chiliz. The launch also made the token readily available on the Socios app, giving fans access to special club advantages.

In addition, both tokens were listed by cryptocurrency exchange Binance in December, seeing surges of over 300% on the first day of trade. Binance also noted ATM and ASR fan tokens, representing Spanish teams Atlético Madrid and Italian group Roma Football Club.

Surprisingly, the listing likewise consisted of an eSports group OG. The OG group plays online competitive games such as Dota 2 given that its launch in 2015. The group has gathered over $26.6 million in cash prize to date.

The entry of the elite and electronic (eSports) worlds into the cryptocurrency scene shows a growing interest from non-finance related markets.

Chiliz is attempting to utilize decentralized journal technology (DLT) to encourage fan participation in elite sports at a time when the COVID-19 pandemic is barring audiences from video games.

Whilst Satoshi developed blockchain technology (or a minimum of the Bitcoin (BTC) blockchain) to fix a specific issue in financing, it’s noteworthy that others see its use in other places. Whatever the future of fan tokens, they continue to include to the adoption narrative.